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Assessment
This module is assessed entirely by continuous assessment.
There will be
three components to grade for the project:
-
A written report, as outlined below
-
A multimedia component
-
A presentation to the class (Approx. 10 minutes,
including questions)
Each member of the team should contribute work to every
component, though in
reality, some members may work more on some components than others. The
deadlines for submission can be found
here. Remember, it is up to
your team to
come up with your project idea. We will not assign you
products to market.
Deadline - Thursday 23rd
March, 2005. 5:00pm. Please submit
your report to the appropriate pigeon hole (next to the school office) and
submit all your work for the module to the electronic submission
directory for your team. See notes on how to submit electronically
here.
Please bind with your report a mark apportionment form, available
here.
We will take the weightings given for each team member into account when
assigning your mark for the module. All team members must sign the
form and write their name in block capitals. If this is not done, we will
discard the form.
Multimedia
Work (30%) |
|
You are expected
to produce either; a video
which advertises a product and
its important features, or, a
multimedia based demonstration
of a product. A video
advertisement example is shown
here.
If your product is a piece of
hardware or software you could
show how it works by means of
an interactive demonstration.
Alternatively, your product
could be a video itself - for
example, a guide to the
university campus or the School of
Computer Science Or, you may want to market a
computer game,
creating a short demonstration of its features using tools
like Macromedia Flash or VRML. Your choice of project is at
the discretion of your team and should be discussed with
your supervisor at the project outset.
When you have an
idea, your supervisor will
assist you in designing and
developing it using
multimedia tools. There are maximum time
guidelines for each format,
which you should adhere to. These
are:
-
Product
advertisements -
Maximum of 3 minutes, preferably less.
-
Product
demonstration videos
- Maximum of 5 minutes, preferably
less.
-
Product
interaction demos -
Should take no more than 5 minutes
to explain all features.
Important
Note: Teams are not
expected to travel to remote places
to capture video for their
work, so you are welcome to use
video you find anywhere. The
internet is a good source of
video clips, which can be located using
AltaVista or
AllTheWeb Music and Video
Searches. Where you do
include work from elsewhere, please
reference it in a
'credits' screen at the end of your video. |
|
Presentation
(20%) |
|
You are required to
produce a presentation which
will include a display of the
multimedia component of your work. The presentation should
detail:
-
What is the
project?
-
Who is it aimed at
and what does it aim
to achieve?
-
After your
description, grab the
attention of your audience with your
multimedia work.
-
What was the process used to develop this
work?
-
What tools were used?
-
Describe and reflect on the process and
tools used.
-
Evaluate your work - how well does it
meet the its requirements?
You should aim for a
talk of approximately 10
minutes, including any questions
that you may be asked by the
assessors or your peers.
Remember not to overload your
slides and select a few
important points to discuss.
Your presentation will account
for 20% of your overall mark.
You should hand in a
printed copy of your slides
with your report and submit them
electronically.
Hint: To save time, you can embed your movie
into your PowerPoint slides. |
|
Report
(50%) |
|
Component |
Description |
% of
Mark |
|
Project Definition |
Presentation and discussion of your
product/service idea. What is
the product and what does it
do? Why is it different to other
(similar) products? |
10% |
|
Project Research |
What similar products are
available? What do
the target market expect from
such a product? What media
channels are available for
marketing this product? Which
should you use and why? |
10% |
|
Implementation |
Discuss the tools you used
to produce your
product. Detail why you chose
these tools over others and
the features that attracted
your team to use them. If these tools were
unavailable, what else
could you use? How would you rate each of the tools
you used? |
10% |
|
Specification |
Specify the requirements of
your multimedia
work. What should it achieve and how? Specify the
requirements for evaluation of your work, which
will be used
during the evaluation procedure. |
10% |
|
Design |
Discuss the design
procedures you have gone
through to produce your work. Show the components and
sequences involved in your design. It is suggested that you
create a storyboard or
interaction diagram (showing key frames) for your
work. Show different design
variants and give a justified reason as to
why you chose your final
design. Much of this section will be marked on
the qualitative aspects of your
practical work. |
25% |
|
Management & Teamwork |
Detail how your team
managed the work. What
was done by each team member?
Did you work effectively as
a team? How did you ensure
tasks could be done in parallel? It
is suggested that you create
a Gantt chart for your work. |
10% |
|
Presentation of Results |
Present your results by
taking screenshots of
key frames or key features of
your work. Annotate each of
these features. See
example work for a similar
presentation. |
5% |
|
Evaluation |
Use a range of the
evaluation techniques
discussed in lectures to
perform an evaluation of your
work. Ideally, you will
evaluate your work against a
representative subset of your
target market. Report the
results of your evaluation
using a range of statistically
oriented techniques. |
10% |
|
Spelling, Punctuation,
Grammar |
To achieve these marks,
your work should
contain less than one
spelling mistake per page. Correct
use of punctuation and grammar
will be expected. |
5% |
|
Referencing, Literature
usage |
These marks will be awarded
for the location
and use of appropriate
literature. All literature should
be referenced using the
Harvard or Vancouver referencing
styles. See Peter
Coxhead's referencing style guide,
here. |
5% |
|
TOTAL |
|
100% |
|
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